Product Area

Industry Solutions

Product Area

Industry Solutions

A&H Overview

Campaign

Campaign Overview 

The C&F Engage campaign served as an opportunity to strengthen Crum & Forster’s (C&F) internal community, amplify our brand voice, and empower employees to become advocates for C&F. By fostering engagement and providing the tools and incentives to participate, this campaign drove meaningful connections both within and outside the organization.

Campaign Objectives

The C&F Engage campaign was designed to empower employees to become active participants in C&F’s social media presence while fostering a culture of collaboration and engagement. The campaign aimed to:

  • Increase employee social media usage and engagement on C&F’s LinkedIn and X (formerly Twitter) channels.
  • Identify and cultivate social brand ambassadors who can represent C&F’s values and voice online.
  • Grow C&F’s social media followers by 1–3%.
  • Drive traffic to BERTI (C&F’s intranet) and boost employee engagement with its resources.
  • Educate employees on social media best practices through training sessions, empowering them to confidently engage online.

Campaign Structure

The campaign ran for six weeks, leveraging BERTI and email communications to engage employees. Each week featured:

  • Weekly challenges designed to encourage participation and interaction on social media.
  • Incentives for active participants, including weekly prizes and giveaways.
  • Training opportunities to educate employees on effective social media usage.

Campaign Execution

  • Launch Date: October 16th, 2024
  • Kick-Off Event: The campaign debuted at C&F’s Onboarding event where employees received giveaways, including mini race cars branded with the C&F Engage logo.
  • Budget: Approximately $1,500–$2,250
  • Weekly prizes: $100 gift cards, gift baskets and C&F merchandise (credits to the C&F store).
  • Giveaways: Branded mini race cars to create excitement and awareness.

Key Performance Indicators (KPIs)

The success of the campaign would be (was) measured by:

Social Media Growth:

  • 1–3% increase in social media followers.
  • 5% increase in “likes” across LinkedIn and X.

Employee Engagement:

  • Increased participation in weekly challenges over the six weeks.
  • Higher click-through rates from email communications to BERTI and social channels.

Training Participation:

  • Number of employees signing up for social media training sessions.

>> View the Results Here!